Running a small business isn't easy. In the small town of Paradeville, running a small business is even harder. Paying for advertisements in the local paper just doesn't seem to gain the kind of traction it once did, everyone wants to hear about your services from a friend of a friend, otherwise they're unlikely to ever give you a shot. Hard to get word of mouth though, if no one will bother hiring you in the first place!

The town has one saving grace, though. One thing that keeps you from packing it all in and moving to the big city. One thing that, if used correctly, can take your business from a debt-ridden failure to an overnight success.

The Paradeville Annual Parade. Every year, the whole town gathers to put in the greatest procession of oversized, colourful, and utterly delightful floats in the world. And here's the kicker - anyone can enter a float. The bigger and more extravagant your float, the more the townsfolk will remember your name, and of course, your business.

Design the most eye-catching float to get the town talking. While you should definitely think about the type of business you're running in order to decide how to sneak its name in and ensure that free publicity isn't going to waste, you don't have to limit the float itself to something obviously related to whatever it is you sell or provide.