Nerf. Supersoaker. That weird, wet, Slip'n Slide thing that has to have resulted in countless childhood injuries and lawsuits. In the 90s, these were the bedrock of summer fun.

Or at least, that's what TV marketing told me! The few times I had enough friends to play with water guns, it didn't really live up to all the hype. 15 minutes of mediocre enjoyment, followed by an eternity of everything being a little damp. But that's nothing new - advertisements are all about showing you what could be, not what is!

No matter - you're an adult now, and by a questionable series of life choices, you find yourself employed in the marketing department of a toy company. It is your responsibility to capture, distill, package, and sell some good old fashioned summer fun. Design a toy that will make children put aside their video games and rush outdoors. You can focus on the inner-workings and problem solving of the toy itself, or on the branding and packaging instead.

And remember! Injuries are the legal department's problem, not yours.