The Pepperidge Farm Gang hasn't forgotten all of the brave boys and girls who died in those days, those bitter years of war and treachery. Back then, when they caught you with your hand in the cookie jar, your hand stayed behind.

In a world where each of our favourite brands have taken the shape of gangs and other criminal enterprises, no slight nor insult is taken without a response. Weakness, like the crumbs at the bottom of the bag are devoured. It is a matter of survival.

Pick a brand, and design their gang. Try and incorporate their mascots, their slogans, or other marketing material, as you explore their leaders, their low level enforcers, their hideouts, or the businesses that suffer their “protection” whether they want it or not. Alternatively, you can illustrate conflict between them and their rivals - or even tell us a story of those few brave heroes who risk their lives to turn the whole system up on its head.